The Franchise Marketing Awards are held in recognition of the industry’s most innovative and effective marketing campaigns for products, services and franchisee recruitment.
Judged by an independent panel of experts, the winners were:
Best Overall Marketing Campaign
Sponsored by Lloyds TSB
Winner – Cash Converters
Best Website
Sponsored by CoolPink
Winner – HiQ
Most Innovative Marketing Campaign
Sponsored by Yudu Media
Winner – MRI Network Worldwide
Best Brand Management
Sponsored by Pink Green
Winner – Prontaprint
Best Franchisee Marketing Support
Sponsored by franinfo.co.uk
Winner – Select Group
Special Commendation – Prontaprint
Best International Franchise Expansion Programme
Sponsored by Recognition Express
Winner – Home Instead Senior Care
Best Recruitment Literature
Sponsored by HR4UK.com
Winner – NBC Bird and Pest Solutions
Special Commendation – Dream Doors
Best PR Campaign
Sponsored by Franchisor News
Winner – Tumble Tots (UK) Ltd
Best Advertisement
Sponsored by Business Franchise
Winner – Gymboree
Most Creative Exhibition Stand
Sponsored by ARC Media
Winner – ReactFast
Special Commendation – Goodchilds Estate Agents and Lettings
Franchise Recruitment Team of the Year
Sponsored by Daily Mail
Winner – Bluebird Care
David Tuck, Franchise Sales Manager at Venture Marketing Group, commented: "The Franchise Marketing Awards are important in that they recognise the creativity of companies and individuals who gain the attention of the world through innovative marketing in our dynamic and fast growing industry, something that probably would go unnoticed if it wasn’t for these awards."
"The standard of entries this year has surpassed all expectations, so much so that the judges have introduced special commendations in some categories. Congratulations to all those who were finalists, those who received special commendations, and particularly the winners!"
The Franchise Marketing Awards are held in association with The Daily Mail, sponsored by Lloyds TSB, and supported by the British Franchise Association (bfa).
For further information visit www.franinfo.co.uk/awards
