What is art? This is a question whose answer depends squarely on whom you ask. For a marketer, art is the ability to create a commercial that would convince the audience that whatever product/service they’re watching is the best one for them.
An actor would tell you that that ability to take on the personality traits of another human being and portray them convincingly in front of millions is an art while a painter would claim that art is inherently the ability to portray feelings and thoughts in colors and depict them on a canvas.
Everything is an art if it is done effectively. That includes creating packaging for products that would not only gain the attention of customers but compel them to opt for your product. Things like packaging designas well as various other aspects not only increase the chances of your product being more popular and sold but it lends you an aesthetic advantage over all your other competitors.
There are also multiple other reasons why you should consider having the absolute best packaging for your products, some of which are described below:
Drawing Interest
It’s not a matter of opinion but is an established fact that people tend to notice products more when they’re packed in a way that is meant to draw in their interest. More importantly, the packaging of your product is the first impression that your brand leaves on the minds of your customers, and potential customers. When a customer notices your product for the first time, their initial reaction is that since the packaging is of top quality, chances are that the quality of the product itself will be simultaneously top notch. It gives you a competitive edge over your other competitors while also establishing a favorable reputation of your brand in the minds of the customers.
That’s another reason to opt for distinctive and high quality packaging. Setting yourself apart from the rest of the competition is one of the primary ways to stay ahead of them. If your packaging is generic and not different at all from the competition then you’re just one of the several brands that the customer can choose from. It puts you at a disadvantage and it hurts your chances of creating a distinctive impression on the minds of the customers.
Brand Identity
Brands exist and eventually succeed because enough people are satisfied with the product/service they receive. The reason they don’t switch over to some other brand is because they don’t feel that any other brand can provide them the same quality or satisfaction that your product or service leaves them with.
Similarly, since your product’s packaging is supposed to represent the first impression that your product leaves in the mind of the customer, it should also represent the kind of identity you want to establish for your brand in the minds of the customers. You should keep it in mind that easy recognition is a valuable asset to have when it comes to establishing a repertoire with your customers.
Customers are more likely to trust brands they’re already familiar with and your packaging is the first sign of recognition.
Growth
There will come a time when you feel your product or service needs to be rejuvenated. In such an instance, it is important that your packaging design represents your ambitions perfectly. You may have noticed how the first thing that brands change when they want to undergo through an overhaul is to radically transform their packaging. If you want to aim higher, then your packaging is the first place to start.
