In light of the recent vilification of Dominic Cummings, how far should you take your personal social media in terms of political stories?
Richard Alvin, Managing Editor of Business Matters hosts a round table with Luana Ribira, book and media consultant and Andy Yeti founder of 10Yetis, digital PR and marketing agency covering a plethora of promotions.
The video discusses the issues and poses some thought provoking questions. Luana favours the opinion that it’s a good thing for people to be voicing their opinions and if they have their own personal brand and they’re stepping up as a leader then it’s a great thing for them to show people who they really are. Sharing their beliefs and influencing people in a positive way. Talking in the video she shares how you can find the right people to pull into your team by using this level of honesty because the ones where your voice doesn’t resonate will stay away.
Andy is self admittedly more old school. Having worked for Whitbread back in the day who used the old adage of ‘never talk about religion or politics’ he views social media, particularly in these lockdown times, as the new pub. you go on it, you share your opinions and potentially cause an argument.
Both agreed that the insights you can get from seeing behind the scenes from CEO’s of brands is great for bringing a faceless company to life.
So where does the sweet spot lie? Find out by watching this ten minute debate and work out where you stand on this. Do you think it’s right amidst all of the chaos to speak your mind? Would it affect the way your clients work with you or your customer base portrays you? Watch the ten minute debate and let us know your opinion.
