In late 2019, TikTok came out of nowhere and overtook snapchat and twitter with the number of users on the platform.
In 2020, it is expected that TikTok will start competing with Instagram for the number of total users, logins and the amount of content posted. If you are just starting on TikTok now, don’t panic, we can show you how to successful grow your account in 2020.
Trending Hashtags
Like Instagram, the currency of TikTok is hashtags, you need to use them to make sure that your post is visible to other users. It isn’t enough just to put on whatever hashtags you think are popular onto your post. You need to focus your efforts on understanding what hashtags are trending and which ones can relate to the content that you are posting.
It is easy to use generic short tailed hashtags in the hope that it will get your post noticed, but you also need niche long tailed hashtags that relate to your community and target audience. If it appears that you are highjacking a trending hashtag that has no bearing on your content, subject matter, community or niche, your audience on TikTok will not thank you, so make sure when you use trending hashtags, they are relevant to your content.
There are multiple services available to you to check on trending hashtags, these lists are updated live to make sure you get the latest information and data points that you can apply to your posts. Through deploying carefully researched hashtags, you will maintain the important follow/engagement ratio.
Automation Tools
If you have spent any time at all managing a social media account, you’ll be aware of the time it can take to grow a following. Automating actions with a growth service like TokUpgrade will help free up valuable time and allow you to get back to what is important, creating content. Automation can provide a variety of services for you, from liking other posts all the way through to sending out direct messages.
The better you know your target market the better you will be able to configure your automation tool, you don’t want to use a mass marketing approach on TikTok, you really want to get into your niche and community.
It all comes down to personal preference and how much you want the automation to interact on your behalf. You can allow the tool to manage pretty much all aspects of your TikTok account, or you can just let it run to follow and unfollow other users.
Either way, the tool will make sure that your account grows and you get more TikTok fans. When you configure your tool, make sure that you don’t set it to follow thousands of accounts per day. Whilst we’re not 100% sure of the algorithm TikTok runs, we do know that it is similar to Instagram in that following too many accounts per day will get the actions flagged and your account potentially blocked.
Final thoughts
Growing your TikTok account in 2020 doesn’t have to be difficult or time consuming, especially when there are two types of service available to you that will help you stream line your actions and reduce the time spent researching and making the choice on which hashtags you want to use.
Growing social media is time consuming, so through automating actions such as liking and following other users, you can free up time that will allow you to not only create content, but find the most popular hashtags that will help your content get seen and noticed by other users. Don’t waste time in 2020, outsource your growth to get the most out of TikTok.
