Of those surveyed, 53% said they would be more likely to use a small business if they have a professional looking website and email address. Nine in ten people (93%) said that they are likely to choose a local supplier that uses a business email address as opposed to a personal one. 41% admitted to shunning local firms that use a personal email address, confirming the consumer attitude that image is everything.
For most people, a well designed website conveys greater accessibility (57%), professionalism (38%) and clarity (57%) about what the business offers. Significantly, 95% consumers will check a business’ website before deciding whether to purchase the companies goods or services.
Although a professional image is vital in getting people to buy from a local business in the first place, the survey found that it’s good customer service and after sales care that ensure customers return.
