Category: Marketing

Grant Leboff looks at the fact that when we look for a new product or service today, we probably only undertake two activities and why we forget the obvious option of Word of Mouth marketing.

Love it or hate it, Twitter has become something of a social media phenomenon. The idea of telling the world what you had for breakfast might fill you with horror, but there’s no denying that any channel that helps you identify emerging trends and engage with huge numbers of people has to have some potential as a business tool. We asked ntl:Telewest Business’s John Cunningham for his top ten tips on how you can use Twitter to benefit your bottom line.

The rise in popularity of Twitter is partially due to its adoption by celebrities such as Stephen Fry, Jonathan Ross and Lance Armstrong. Yet as a communications tool that allows you to talk to huge networks of people, and track what’s being said about topics in real-time, Twitter has enormous potential as a business tool.

A new advanced online artwork creation and web-to-print system has launched with major customers, including leading leisure business, Tattershall Castle Group (TCG). The system is entirely free to set-up for any business, large or small, and provides users with 100 percent flexibility, whilst reducing marketing spend by up to 20 percent.

Leading sales expert Grant Leboff looks at how, regardless of the economic conditions, you can boost your sales by selling with integrity,

When economic conditions are hard, leading a sales force can seem like the most difficult job in the world. One of the main ingredients to achieving outstanding results is to ensure the team is motivated. Grant Leboff says that the key to motivation is recognition, as ultimately, everyone wants to be appreciated and their hard work acknowledged.

Want to increase your business profile using Social Media and the new comer on the block Twitter. Media140 will be the UK’s first micro-blogging event, bringing together the worlds of print, broadcast, online and social media together to debate and discuss the impact of new micro-blogging services such as twitter and how they are changing how news is being sourced and consumed.

The micro blogging social website has become a huge business phenomenon with businesses really utilising the site to increase their marketing reach.

But can you speak Twitter? Here we explain some of the phrases in a handy glossary

The internet’s ability to spread ideas across networks of users rapidly remains one of the most powerful forces in marketing, according to digital marketing innovator David Meerman Scott.

Some companies don’t use testimonials from loyal clients because they don’t have any. Some companies have got them and they still don’t use them. When it comes to selling, not using testimonials is like going into the ring with your hands behind your back. You’re going to be knocked out fast.

The reason that testimonials are so effective is that what others say independently about you is 100 times more powerful than what you say. Here’s a quick guide as to why and how you must use testimonials in your selling process.

Many people in commerce are familiar with the idea of a “USP” or “Unique Selling Proposition”, that is, a benefit which is unique to your product or service that will attract new customers. Of course coming up with a “USP”, in today’s market place, is not easy when the competition is so fierce.

If you’re going on a long journey, there may be many ways of reaching your final destination (both in terms of the route chosen and the method of transport). Your ultimate choice may depend upon factors such as speed, cost and convenience.

Similarly, there are many ways of promoting awareness of your company and/or its products and services. The one you choose will depend upon factors such as: